MEDIA IN BRIEF: NatMags in lad mag backlash

The National Magazine Company is set to launch ZM, a quarterly magazine aimed at capitalising on a perceived backlash against ’lad mags’ such as Loaded. Issues it will tackle include health, careers, family, leisure, and what it refers to as ’a growing set of responsibilities’. It will launch on 19 October and will be edited by Paul Colbert.

The National Magazine Company is set to launch ZM, a quarterly

magazine aimed at capitalising on a perceived backlash against ’lad

mags’ such as Loaded. Issues it will tackle include health, careers,

family, leisure, and what it refers to as ’a growing set of

responsibilities’. It will launch on 19 October and will be edited by

Paul Colbert.



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