Huntsworth buys Swedish PR firm Sund Kommunikation i Malmö AB

Huntsworth has acquired Swedish PR firm Sund Kommunikation i Malmö AB for approximately £1.5million.

Trimedia International Group CEO: Michael Murphy
Trimedia International Group CEO: Michael Murphy

The acquisition will become part of the Trimedia group, expanding its network and adding to the existing Trimedia offering in Sweden, Citigate & Trimedia Norden AB.

Sund offers a range of PR services including corporate and financial comms, marketing PR and public affairs.

Sund has been built up by Leif Andersson, Carl-Johan Wachtmeister and Peter Erikson all of whom will continue to develop the business, with Erikson moving to the role of CEO of Trimedia Sweden. Sund will be integrated immediately with Trimedia and Citigate in Sweden and Niklas Alm, the current Trimedia CEO, will become head of financial communication in the combined agency.

The Sund Board will report directly to Trimedia International group CEO Michael Murphy.

‘Scandinavia is strategically important for any European corporate communications network and we have been exploring opportunities to expand our presence in Sweden for some time,' said Murphy. ‘We have known Sund for a number of years and have admired how they have grown and developed their business. Sund is a good fit with Trimedia from a strategic, geographic and cultural perspective and I'm confident that together we can further develop our business in Northern Europe and internationally.'

The buy-out follows Huntsworth's acquisition of healthcare agency Tonic Life Communications earlier this summer (PRWeek, 13 July 2009).

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