INTERNATIONAL: Oracle drops Avalanche and reappoints Applied

SAN FRANCISCO: Software giant Oracle has ended its contract with global PR network, Avalanche, after less than a year, and has reappointed its previous lead global agency, Applied Communication.

SAN FRANCISCO: Software giant Oracle has ended its contract with

global PR network, Avalanche, after less than a year, and has

reappointed its previous lead global agency, Applied Communication.



Applied co-ordinated Oracle’s global PR for five years until last

January, when the company opted for Avalanche, an integrated ’virtual

network’ formed specifically to handle the Oracle account jointly by

Ogilvy PR Worldwide, Hill and Knowlton and Cunningham Communications.

Avalanche has been disbanded as a result of Oracle’s decision.



H&K and Ogilvy continue to work for Oracle on a project basis in Europe,

the Middle East, Africa and Asia-Pacific. Cunningham no longer works for

the company.



Commenting on the decision to terminate Avalanche’s contract, Jennifer

Glass, senior director of corporate PR for the San Francisco-based

company said: ’It was a mutual decision to part company. We had

previously had a five-year award-winning contract with Applied which we

decided to renew.



We hope to continue working with H&K and Ogilvy. We are not looking to

make any changes right now.’



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