Rosalyn Palmer PR (RPPR) has won the new business-to-business PR
account for in-store card and retail information provider Sears
The agency was appointed as part of a bid by Sears Financial Services to
expand its business outside its parent company, Sears Group. The company
has not employed a PR agency before.
RPPR will aim to raise the company’s profile by highlighting its data
services and new in-store card account wins in the specialist retail,
credit and marketing press.
Agency director Rosalyn Palmer said: ’This is about them taking their
rightful place among financial services companies.’
Sears Financial Services provides in-store credit cards for 19 retail
chains including First Division and Selfridges. It issues credit on
pounds 250 million of retail sales.