Sears aims to play its cards right with RPPR

Rosalyn Palmer PR (RPPR) has won the new business-to-business PR account for in-store card and retail information provider Sears Financial Services.

Rosalyn Palmer PR (RPPR) has won the new business-to-business PR

account for in-store card and retail information provider Sears

Financial Services.



The agency was appointed as part of a bid by Sears Financial Services to

expand its business outside its parent company, Sears Group. The company

has not employed a PR agency before.



RPPR will aim to raise the company’s profile by highlighting its data

services and new in-store card account wins in the specialist retail,

credit and marketing press.



Agency director Rosalyn Palmer said: ’This is about them taking their

rightful place among financial services companies.’



Sears Financial Services provides in-store credit cards for 19 retail

chains including First Division and Selfridges. It issues credit on

pounds 250 million of retail sales.



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