Ludgate to raise profile of United Assurance Group

United Assurance Group has appointed Ludgate Communications to handle its financial and corporate PR.

United Assurance Group has appointed Ludgate Communications to

handle its financial and corporate PR.



United previously used College Hill but appointed Ludgate after a

competitive pitch. The group, formed in 1996 from the merger of the

Refuge and United Friendly insurance companies, wants Ludgate to raise

its profile across both the City and the financial services sector.



Ludgate was appointed following recent changes in senior management at

United. Alan Frost, formerly managing director of Abbey Life Assurance,

joined as group chief executive in July and Andrew Longhurst, previously

chief executive of Cheltenham and Gloucester, was named a non-executive

director and will be United’s next chairman from November.



Robin Hepburn, chief executive of Ludgate Communications, said: ’This is

an exciting brief which plays to our combined strengths in financial PR

and the retail financial services sector.’



United retains Manchester-based Communique PR to handle its consumer PR.



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