Scoot seeks a sales boost with wider PR remit

Online telephone and internet information provider Scoot is reviewing its PR account, currently held by Ketchum Life, in a bid to increase sales.

Online telephone and internet information provider Scoot is

reviewing its PR account, currently held by Ketchum Life, in a bid to

increase sales.



Scoot is in the early stages of the review, which will encompass

consumer and trade PR as well as internal communications - a new element

of the brief. Ketchum Life has held the account for almost a year and

will not be repitching because of a conflict with a Ketchum client.



Sharon Squire, communications manager for Freepages Group, which owns

Scoot, said: ’The aim is to increase usage. We have probably increased

it by 10,000 a day since rebranding last year.



’It is a year this month since Ketchum Life was appointed so this is a

natural review. And the business is changing slightly. We want to see

whether there is a company that can meet our new needs.’



Last month, Scoot handed its media buying and advertising account -

believed to be worth pounds 5.5 million - to Omnicom-owned BMP DDB and

Optimum. The handover took place less than a year after the company’s

rebranding from Freepages to Scoot last October and despite TV and media

exposure.



Scoot is keen to target a young, technology-friendly, but time-strapped

audience. Its main competitor is Yellow Pages, which owns online

directory Talking Pages and web site Yell.



Scoot operates a free telephone directory service and an internet web

site. Its parent company, Freepages Group, owns Scoot Belgium and Scoot

Netherlands. It aims to expand to cover nine European countries by 2002.



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