Inmarsat hires Red to boost its UK PR signal

Inmarsat, the inter-governmental mobile satellite communications network, has appointed The Red Consultancy to run its UK PR programme.

Inmarsat, the inter-governmental mobile satellite communications

network, has appointed The Red Consultancy to run its UK PR

programme.



Red’s key task will be to improve understanding of the Inmarsat brand

among UK businesses whose work takes them to remote regions of the

world, particularly in the oil and gas industries.



The campaign began last month with the launch of an Inmarsat satellite

on the Ariane rocket. The agency won the account following a four-way

competitive pitch.



Inmarsat’s media relations manager Elizabeth Hess said: ’Inmarsat is

just starting to look at the top end of the mass market.’



The organisation was originally established to provide global

communications for the maritime community by 80 member countries.



’It has evolved into a company offering commercial benefits to

businesses and consumers who live or work in remote areas,’ said Red

director David Fuller. Inmarsat phones can be taken into areas outside

traditional mobile networks. Richard Branson used an Inmarsat phone

during his recent Global Challenger world record attempt.



’We are focusing on case histories of customers to get the message

across,’ said Hess.



Manning Selvage and Lee continues to handle global PR for Inmarsat,

which appointed the agency in 1991.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.