Carnegie Weight Management calls in Brahm to provide PR support

Brahm has been appointed by Carnegie Weight Management (CWM) to promote its residential and day camp weight loss programmes for children.

Carnegie Weight Management: calls in Brahm
Carnegie Weight Management: calls in Brahm

The PR campaign, which runs until September, will focus on managing the national media campaign around what is an increasingly sensitive subject and helping to generate greater understanding of the issues among healthcare and childcare professionals.

The campaign has already attracted significant media coverage from GMTV, BBC Breakfast and ITV News, Radio 1, The Independent and The People in addition to local press and radio.     

CWM is based at Leeds Metropolitan University and was created in 1999. The programme has attracted over 5,000 young people aged five to 17 from all over the world including Kuwait, Spain, Nigeria and Bahrain.

CWM PR manager Georgie Mills, PR Manager at CWM, said: ‘The Government's Foresight Programme estimated that the future cost of people being overweight or obese by 2050 is £49.9bn. Looking at these figures, it is imperative that we take action now to tackle this issue. Funding is crucial to ensure that we can reach out and help more young people and families.'

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.