HSL has won a media relations contract from Italian olive oil
manufacturer Fratelli Carli to promote its product launches. Fratelli
Carli, manufacturer of Italian olive oil brand Olio Carli, has
diversified into other olive oil-based products and has hired HSL to
promote them to the consumer press.
The agency is running a four-strong press office based in Milan and
Genoa to promote its Linea Mediterranea cosmetics range and Disole and
Diluna, wines produced in the Tuscany and Piedmont regions respectively.
The account is headed by Marco Castagna, MD of HSL.