BORDER LINES: GENOA - Fratelli Carli chooses HSL for launches

HSL has won a media relations contract from Italian olive oil manufacturer Fratelli Carli to promote its product launches. Fratelli Carli, manufacturer of Italian olive oil brand Olio Carli, has diversified into other olive oil-based products and has hired HSL to promote them to the consumer press.

HSL has won a media relations contract from Italian olive oil

manufacturer Fratelli Carli to promote its product launches. Fratelli

Carli, manufacturer of Italian olive oil brand Olio Carli, has

diversified into other olive oil-based products and has hired HSL to

promote them to the consumer press.



The agency is running a four-strong press office based in Milan and

Genoa to promote its Linea Mediterranea cosmetics range and Disole and

Diluna, wines produced in the Tuscany and Piedmont regions respectively.

The account is headed by Marco Castagna, MD of HSL.



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