Zurich Financial Services turns to Fishburn Hedges

Zurich Financial Services has handed its UK corporate media relations account to Fishburn Hedges.

Zurich: Owns insurance brands such as Zurich Connect
Zurich: Owns insurance brands such as Zurich Connect

The global insurance-based financial services group picked Fishburn after a competitive pitch process that is also believed to have included previous incumbent Hill & Knowlton, FD and M: Communications.

The Fishburn Hedges team, which begins work on the account immediately, is being led by director Jason Nisse.

Mani Pillai, Zurich's head of group media relations, UK, said: 'We look forward to working with Fishburn Hedges to build on Zurich's strong reputation within the insurance media, to reach out to a wider media audience across a variety of platforms.'

The brief does not incorporate analyst or investor relations, though Fishburn Hedges will support Zurich's in-house team in the UK around its financial statements.

Hill & Knowlton remains Zurich's retained global corporate agency.

Zurich was founded in 1872. Although based in Switzerland, it has more than 60,000 employees serving customers in more than 170 countries.

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