Bray Leino Public Relations wins Interaceituna brief to promote Spanish olives

Bray Leino Public Relations has been appointed to represent a cooperative of Spanish olive producers to UK women.

Spanish Olives: to be promoted to UK women
Spanish Olives: to be promoted to UK women

The campaign for the Interaceituna cooperative will promote the authenticity and quality of Spanish table olives to ABC1 women in the UK.

Bray Leino will look to establish Spain as the leading producer of premium table olives and to increase consumption in the autumn months, moving olives away from being seen as only a summer food.

In particular, Bray Leino will encourage women to purchase Spanish olives when entertaining at home and for the Christmas party season.

The consumer campaign will run in women’s lifestyle and food media from September until the end of the year.

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