Paragon lands Gateway UK account

US personal computer manufacturer and retailer Gateway has appointed Paragon Golin/ Harris on six-figure fees to handle its UK PR and co-ordinate its European agencies.

US personal computer manufacturer and retailer Gateway has

appointed Paragon Golin/ Harris on six-figure fees to handle its UK PR

and co-ordinate its European agencies.



Paragon replaces incumbent Text 100, which held the Europe-wide account

for five years. The contract was tendered after Gateway decided to

change strategy and cherry-pick agencies country by country rather than

hire a single agency for the whole region.



’I firmly believe we can make the best use of resources by selecting a

local agency from each market with a lead agency to manage the

consistency and focus,’ said Brad Shaw, vice-president of PR for

Gateway.



Shaw said he had sought an agency with a strong technology background

and a mainstream consumer presence.



The UK contract was awarded after a two-way pitch against The Weber

Group.



Text 100 did not repitch for the UK business, but has been appointed by

Gateway in Sweden and the Netherlands.



Other local agencies appointed include GCI Moreau Lascombe in France,

Herald Communications in Germany and Edelman PR in Ireland.



’We will focus on two broad markets - businesses and the consumer. Our

primary objective is to get the Gateway brand off the IT press and into

the broader media,’ said Paragon director Jacqueline McMenemy, who heads

the account.



The company’s eight retail outlets in the UK sell Gateway computers

exclusively.



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