’PR is gaining in influence’ Pilger tells Forum

PR has become the fifth estate, said journalist, author and filmmaker John Pilger at the Communication Directors’ Forum last week.

PR has become the fifth estate, said journalist, author and

filmmaker John Pilger at the Communication Directors’ Forum last

week.



According to Pilger, as journalism in the Western democracies has become

emasculated, practising self-censorship under an increasingly

monopolised media ownership structure, PR has gained influence.



He said: ’In many ways New Labour is a creation of the Murdoch press -

we now have government by media and the spin doctors have celebrity

status.’



He added that in the UK, with many national journalists now ensconced in

the ivory tower of Canary Wharf, PR is not only providing fodder for

filler articles, but ’the high powered PROs do most of the journalists’

thinking for them’.



’I think PR has become the fifth estate, usurping much of the

journalist’s work,’ he said.



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