DoH hires Propeller to challenge mental health perceptions

The Department of Health has hired Propeller Marketing Communications to change the way the media represents people suffering from mental health problems.

The Department of Health has hired Propeller Marketing

Communications to change the way the media represents people suffering

from mental health problems.



The work, which will be headed by Propeller Group MD Martin Loat, was

awarded without a pitch, and started this week.



As part of the account, Propeller will promote and manage media

relations for a series of media forums on mental health. The first

event, to be held on 18 June in Manchester, will be attended by health

minister John Hutton.



Other events take place in Newcastle, Bristol and Birmingham,

culminating in a major national event in London, scheduled for

November.



Likely participants in the forums include news editors of local papers,

national correspondents, radio scriptwriters and TV producers.



The campaign is supported by pharmaceutical firm Lilly Psychiatry and

Focus, which is made up of a consortium of mental health charities

including Mind and Sane.



According to recent research, one-in-six people in the UK suffers from

some form of mental illness.



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