Blood donation authority begins awareness drive

The National Blood Authority is seeking its first public affairs agency and is considering creating the post of national communications director.

The National Blood Authority is seeking its first public affairs

agency and is considering creating the post of national communications

director.



The authority is funded by the Department of Health and runs the

National Blood Service, which collects blood donations and transports it

to hospitals.



It is keen to raise the profile of blood donation. Just six per cent of

the eligible population currently gives blood regularly.



The authority is in the early stages of tendering for an agency to

handle its parliamentary monitoring in Westminster and Brussels.



The brief involves keeping the authority up to date on issues affecting

the use of donated blood by hospitals such as Government policy on NHS

waiting lists, HIV, human variant CJD and hepatitis.



Meanwhile, the authority is considering appointing a communications

director.



National PR is currently handled by PR director Sue Cunningham, who

reports to chief executive Martin Gorham and heads a team of over ten,

covering its 15 centres in the authority’s three regions: north,

south-east and south-west.



In a final move to raise the profile of blood donation, the organisation

is also seeking to appoint its first north of England communications

head.



The post would report to the region’s donor services director, Jim Moir,

who currently handles the PR brief alongside two regional recruitment

managers.



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