STOP PRESS: Affinity beats Red to Drinks Direct account

Gift delivery service Drinks Direct has appointed Affinity Consulting to handle its corporate and consumer PR following a pitch against incumbent The Red Consultancy. Affinity represents all brands within the First Quench portfolio, including Thresher Wine Shops, Bottoms Up, Victoria Wine and Wine Rack. First Quench is the UK’s largest retailer by number of shops, with 3,000 across the country.

Gift delivery service Drinks Direct has appointed Affinity

Consulting to handle its corporate and consumer PR following a pitch

against incumbent The Red Consultancy. Affinity represents all brands

within the First Quench portfolio, including Thresher Wine Shops,

Bottoms Up, Victoria Wine and Wine Rack. First Quench is the UK’s

largest retailer by number of shops, with 3,000 across the country.



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