STOP PRESS: Mark Borkowski hired to promote The Matrix

Warner Brothers has hired Mark Borkowski PR to handle the launch PR of its new film The Matrix. Billed as the thinking person’s Star Wars, it is due for release this month. Work started this week on the account, which was won without a competitive pitch. The agency has been briefed to run a guerrilla marketing campaign to position the film.

Warner Brothers has hired Mark Borkowski PR to handle the launch PR

of its new film The Matrix. Billed as the thinking person’s Star Wars,

it is due for release this month. Work started this week on the account,

which was won without a competitive pitch. The agency has been briefed

to run a guerrilla marketing campaign to position the film.



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