One hundred campaigners marched through the seaside resort of Newquay to demand the council cleans up its image as a 'party town'. The residents want the council to clamp down on inebriated visitors and instead encourage families to visit for a holiday.
The protest follows a wave of negative articles about Newquay after a series of drunken tourists have died or been seriously injured in the town during nights out.
How did the council respond?
Before the protest, the town mayor told the Western Morning News that the peak tourist season was not the best time to stage such a demonstration because it could bring further negative publicity to the town's image and put tourists off visiting. The local council has said it will ask Cornwall Council to set up a task force to deal with the town's problems.
How did the media cover it?
BBC television broadcast live from the protest, talking to the mayor and interviewing various residents. The Western Morning News published an article about the protest under the headline 'We want Newquay back'. The Cornish Guardian showed a picture of two girls sitting precariously close to a cliff as an example of reckless behaviour.