Procter and Gamble loses European PR chief

Procter and Gamble European public affairs chief David Veitch is retiring next month and will not be replaced.

Procter and Gamble European public affairs chief David Veitch is

retiring next month and will not be replaced.



He is leaving the international household goods manufacturer as the

company presses ahead with a global reorganisation designed to focus the

firm on global business units rather than geographic regions. The main

business units are laundry and cleaning, paper, beauty care, food and

beverage and healthcare.



Veitch, who has been with the company for 31 years, is responsible for

the UK as well as continental Europe, where each country’s public

affairs director reports to him. He leads a total team of more than 100.

His brief covers consumer relations, government relations and crisis and

issues management.



Veitch’s role will disappear along with the rest of the European

management tier. Three of the public affairs directors who currently

report to Veitch will take on his responsibilities, within a new market

development division.



They are public affairs director for Western Europe Erik Jonnaert,

public affairs director for Germany, Central and Eastern Europe Hans

Merkale and public affairs director for the Middle East and Africa John

Tracey.



UK public affairs director Gary Cunningham will now report to Chris de

Lapuente, Procter and Gamble vice-president and general manager of

market development organisation in the UK and Ireland.



Procter and Gamble’s new advertising strategy is to give one agency

global responsibilities for one product. For its UK public relations,

the company also works with agencies on a product basis. Its UK agencies

include: The Rowland Company, GCI, Jackie Cooper PR and Manning Selvage

and Lee.



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