What The Papers Say: Tories struggle to climb out of sleaze pit

The election campaign, which began on 18 March with the ’defection’ of the Sun, has continued inexorably for the Tories. While their press releases, posted daily on their Web site have espoused education, the economy, regional policy and the like, the press has remained fixated with sleaze. In the week 23 to 28 March, corruption and sex scandals accounted for over a third of coverage of the Conservatives. Leading issues for Labour were the economy, trade unions and education.

The election campaign, which began on 18 March with the ’defection’

of the Sun, has continued inexorably for the Tories. While their press

releases, posted daily on their Web site have espoused education, the

economy, regional policy and the like, the press has remained fixated

with sleaze. In the week 23 to 28 March, corruption and sex scandals

accounted for over a third of coverage of the Conservatives. Leading

issues for Labour were the economy, trade unions and education.



The daily favourability ratings of the three main parties show the

Liberal Democrats and Labour maintaining a fairly balanced position

although in volume the Lib-Dems received around a fifth of the coverage

of the Tories and a quarter of that of Labour. The Tories trail Labour

by 45.7 to 49.4 on ratings for overall coverage. Party leaders continue

to dominate their party’s coverage. In all three cases, the leader’s

media rating was within a quarter of a point of their party’s. This is

not a US Presidential-style election - yet.



Evaluation and analysis by Carma International.



Additional cuttings supplied by The Broadcast Monitoring Company. ’What

The Papers Say’ can also be found at: http//www.carma.com/carma.



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