PR EUROPE: DUBLIN: F-H plays ball with the NFL

The National Football League (NFL) has signed up Fleishman-Hillard Saunders to manage public relations for the American Bowl pre-season game between the Pittsburgh Steelers and the Chicago Bears in Dublin in July. Around 40,000 people, including 10,000 visitors from the US, are expected to attend the match, which takes place at Croke Park on 27 July. The agency will handle media relations for the event and will liaise closely with both teams, the NFL and NFL International, its overseas branch based in London.

The National Football League (NFL) has signed up Fleishman-Hillard

Saunders to manage public relations for the American Bowl pre-season

game between the Pittsburgh Steelers and the Chicago Bears in Dublin in

July. Around 40,000 people, including 10,000 visitors from the US, are

expected to attend the match, which takes place at Croke Park on 27

July. The agency will handle media relations for the event and will

liaise closely with both teams, the NFL and NFL International, its

overseas branch based in London.



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