The National Football League (NFL) has signed up Fleishman-Hillard
Saunders to manage public relations for the American Bowl pre-season
game between the Pittsburgh Steelers and the Chicago Bears in Dublin in
July. Around 40,000 people, including 10,000 visitors from the US, are
expected to attend the match, which takes place at Croke Park on 27
July. The agency will handle media relations for the event and will
liaise closely with both teams, the NFL and NFL International, its
overseas branch based in London.