Astra hires CPPR for international PR push

Swedish pharmaceutical firm Astra has called in UK-based Complete Pharma PR to develop an international communications programme for its respiratory medicine subsidiary.

Swedish pharmaceutical firm Astra has called in UK-based Complete

Pharma PR to develop an international communications programme for its

respiratory medicine subsidiary.



Astra Draco develops pharmaceuticals and drug delivery technology for a

range of respiratory diseases such as asthma, rhinitis and chronic

bronchitis.



Products include asthma treatment Pulmicort, the Turbuhaler inhaler

system and Entocort for the treatment of bowel diseases.



CPPR’s appointment follows pitches from the firm’s previous agency

Interscience and Scope Ketchum earlier this year. The agency has been

briefed to draw up a blueprint PR campaign to be implemented in

individual country markets by Astra communications managers and local

public relations agencies.



Complete Pharma PR managing director Scott Clark said the programme

would seek to educate doctors, patients and their families about Astra

Draco’s products and ’cross-pollinate ideas’ among the company’s staff

through an internal communications programme.



In addition, Complete Pharma will work on EFAnet, the Internet site of

the European Federation of Asthma and Allergy Associations, which is

sponsored by Astra. Clark said the agency will be offering advice on the

design of the web site and its content.



Earlier this year another Astra subsidiary, Astra Pain Control, hired

CPPR to support its treatment for male impotence.



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