STOP PRESS: Heroic PR efforts for Neil Reading

The Sun has signed up the Soho-based agency Neil Reading Publicity to help launch its Sunshine Awards. The firm will inform both local and national media about the awards where readers vote for ’headline makers’ who have displayed acts of heroism, bravery or kindness. The awards ceremony, on 16 April, will be hosted by Richard Branson and Anthea Turner.

The Sun has signed up the Soho-based agency Neil Reading Publicity

to help launch its Sunshine Awards. The firm will inform both local and

national media about the awards where readers vote for ’headline makers’

who have displayed acts of heroism, bravery or kindness. The awards

ceremony, on 16 April, will be hosted by Richard Branson and Anthea

Turner.



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