STOP PRESS: Paragon’s April fillers

Paragon placed two April Fool stories in the national press for its client Bass. The Daily Mirror ran a story about Carling producing lager in the colours of every top-flight football club, including black and white stripes, and the Daily Star wrote about a new ’alco-pop’ called Hooper’s Hood, ’made from a fruit so ugly it needed a bag over its head’.

Paragon placed two April Fool stories in the national press for its

client Bass. The Daily Mirror ran a story about Carling producing lager

in the colours of every top-flight football club, including black and

white stripes, and the Daily Star wrote about a new ’alco-pop’ called

Hooper’s Hood, ’made from a fruit so ugly it needed a bag over its

head’.



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