Napier gives up BAT’s consumer affairs role

Andrew Napier, the front man for British American Tobacco’s assault on the anti-tobacco lobby, has left his estimated pounds 200,000-a-year job.

Andrew Napier, the front man for British American Tobacco’s assault

on the anti-tobacco lobby, has left his estimated pounds 200,000-a-year

job.



Investor relations manager Ralph Edmondson confirmed Napier resigned

from his role as consumer and regulatory affairs director two weeks ago,

adding: ’it didn’t work out.’



Napier, a former director of governmental corporate affairs for Ford of

Europe, joined BAT’s board 11 months ago with a brief to build a

consumer and regulatory affairs division.



Reporting to BAT managing director Ulrich Herter, Napier oversaw a team

of scientists, lawyers and PR professionals working to combat the social

and medical arguments against smoking.



The department also put forward BAT’s arguments on issues such as

passive smoking to both government regulators and consumers. It is

understood that Napier is not taking up another job immediately.



BAT, the tobacco arm of BAT Industries, has handed Napier’s

responsibilities to Paul Adams, regional director for Asia-Pacific who

will split the role with his current job.



’It is a full-time job, and Andrew has achieved a lot,’ said BAT

Industries director of group public affairs Michael Prideaux. He added

that Napier had assembled a good team which Adams can now lead.



Prideaux denied that BAT, which owns the Lucky Strike, Pall Mall and

Kent brands, will review the division’s activities in the light of the

Liggett case in the US. Liggett broke ranks with the rest of the tobacco

industry when it conceded that smoking causes cancer two weeks ago.



’People behave as if the argument is over but that is not necessarily

so,’ said Prideaux.



He added the term passive smoking is an ’emotive description,’ and the

idea that it does you harm is ’fanciful’.



Analysis, p7.



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