Luther Pendragon, the self-styled media management consultancy, has
signalled its expansionist intentions with the recruitment of Times City
editor Melvyn Marckus.
Agency MD George Pitcher said he hoped that Marckus, who is believed to
have been offered a salary of around pounds 200,000, would be the first
of a number of key appointments.
‘We had a very good 1995. We made ourselves cash rich in order to make
such significant appointments. They won’t necessarily be individuals -
we might be buying some teams or even some corporate entities,’ said
‘There are very good outfits out there that need critical mass and we
could provide it.’
Pitcher said that Marckus’s recruitment gave Luther Pendragon ‘clout’ in
the financial and City arena. He said: ‘Over the next 12 months we hope
to increase our operations in this area and Melvyn’s appointment will
accelerate that process.
‘He will provide us with a developmental ability in the City and
financial markets that will prove very useful.’
Pitcher said it was also intended that Marckus, with his network of
clients and his experience, would play a key role in developing new
business and in providing sound, strategic advice on the City and
Marckus, who will be joining Luther Pendragon in the near future, has
been writing for national newspapers for 34 years. Before joining the
Times in 1993, he was City editor on the Observer for 11 years, prior to
which he was at the Sunday Telegraph for ten years. He has also worked
at the Daily Express, the Daily Mail, the Guardian and the Scotsman.
Luther Pendragon was set up four years ago by Pitcher, a former Observer
industrial editor, and Charles Stewart-Smith, previously editor of News