NEWS: DPA beats off rivals for Europe Online contract

On-line information service provider Europe Online UK, which launches this month, has appointed DPA Corporate Communications to handle its press and PR as part of a pounds 1 million marketing campaign.

On-line information service provider Europe Online UK, which launches

this month, has appointed DPA Corporate Communications to handle its

press and PR as part of a pounds 1 million marketing campaign.



The Guildford-based agency won the account last week after pitching

against incumbent agency Burson-Marsteller and Infopress.



Europe Online, which includes ATT and Pearson among its shareholders,

provides services such as business and financial news, arts and leisure

information and home shopping via the internet.



Chris Casburn, Europe Online sales and marketing director, said that the

PR push, which is intended to complement an on-going advertising and

direct mail campaign, would concentrate mainly on consumer media.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.