DIARY: IPR book makes popular reading in Uganda

Everyone knows how tirelessly the IPR has worked over the years in a thankless crusade to spread the good news about PR around the globe.

Everyone knows how tirelessly the IPR has worked over the years in a

thankless crusade to spread the good news about PR around the globe.



Now it looks as if its efforts are finally paying off, although the

message may still need a little fine tuning.



Winging its way around the world, the IPR members’ handbook has turned

up in Uganda, prompting some enthusiastic letters to Munro & Forster

associate director Penny Clifton.



‘I’ve had three letters so far from people asking me to sponsor their

education or help them in their careers,’ explains Penny.



‘They are addressed to my home and tell me all about their life

histories, families and schooling, but they have nothing to do with

public relations. I have no idea why they have written to me.’



She modestly refutes the suggestion that this might be because of Munro

& Forster’s sensitive handling of sponsorship campaigns: ‘I presume they

just take a pin to the page and write to the first name on the list.’



And will she be responding to these polite requests for assistance? ‘I’m

not sure what to do with them,’ says Penny. ‘At the moment they are

still in the pending tray along with all the others.’



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