DIARY: Playstation success was enough to make its teen audience sick

Sony Computer Entertainment’s head of PR Alan Welsman informs me that he is winding down PR activity around its new computer game Playstation in the run up to Christmas as demand is fast outstripping supply.

Sony Computer Entertainment’s head of PR Alan Welsman informs me that he

is winding down PR activity around its new computer game Playstation in

the run up to Christmas as demand is fast outstripping supply.



This is no doubt the fault of its own PR agency MacLaurin Communications

& Media and its successful profile-raising tactics. These include

shipping Playstations into the canteen of News International to the

delight of hacks on the Sun and the News of the World. Oh, and the

ability to throw a cracking party.



The last, held at the Ministry of Sound club to launch Playstation

Magazine, attracted 2,000 ravers eager to shake their tail feathers and

test their nerve with Battle Arena Tohshinden.



A chuffed Welsman informs me that ‘the staff at Ministry had never

cleaned up so much sick’.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.