MEDIA: Tara TV launches service in the UK

United International Holdings Programming has teamed up with Ireland’s national broadcaster, RTE, to launch Tara Television, a new UK general entertainment cable and satellite television station.

United International Holdings Programming has teamed up with Ireland’s

national broadcaster, RTE, to launch Tara Television, a new UK general

entertainment cable and satellite television station.



Tara Television will go on air in March 1996, transmitting from midday

to midnight throughout the UK, excluding Northern Ireland and the

Republic of Ireland, with a mix of documentaries, children’s, lifestyle,

sports, drama, music, soaps and live news programming.



A large part of the station’s output will be sourced from the archive of

RTE-originated programming, the bulk of which has not been seen outside

Ireland before.



Tara aims to appeal to family audiences beyond the eight million Irish

people and their families living in England, Wales and Scotland.



It will be delivered via the Orion satellite, both encrypted and

digitally compressed, and deals are currently being negotiated with UK

cable operators for the channel to be carried as part of their

subscription packages.



The channel will not carry advertising initially and plans are already

in motion to roll out Tara Television in Australia, New Zealand and

Canada within the next six months..



Tony Currie, a former controller of programmes at the now defunct Cable

Authority who has been consultant project manager at UIH Programming,

takes up the post of director of programmes with the new channel



The Entertainment Partnership has picked up the PR account for the new

channel without a pitch.



UIH Programming is a subsidiary of US firm United International Holdings

Inc. It was set up in 1989 to develop, acquire and manage multi-channel

television, programming and telephony operations and now has interests

in 22 countries.



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