NEWS: PR EUROPE; PARIS: Skyworld takes on Edelman Rouet

Start-up company SkyWorld, the latest competitor to Internet access providers Pipex and CompuServe, has hired Edelman Rouet to handle press relations. There was no competitive pitch for the account and account director Valerie Berrivin said the agency had been chosen because of its work for Microsoft. She denied there was any conflict between the two accounts, pointing out that SkyWorld is targeting professionals and businesses rather than the individual PC users targeted by Microsoft’s own on-line system, Microsoft Network.

Start-up company SkyWorld, the latest competitor to Internet access

providers Pipex and CompuServe, has hired Edelman Rouet to handle press

relations. There was no competitive pitch for the account and account

director Valerie Berrivin said the agency had been chosen because of its

work for Microsoft. She denied there was any conflict between the two

accounts, pointing out that SkyWorld is targeting professionals and

businesses rather than the individual PC users targeted by Microsoft’s

own on-line system, Microsoft Network.



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