NEWS: Mulberry plucks Nelson

Lisa Nelson, the fashion PR specialist who stunned the industry last month by announcing the wind-up of her eight-year-old agency PR Unlimited, has been hired as a freelance PR consultant to fashion retailer Mulberry.

Lisa Nelson, the fashion PR specialist who stunned the industry last

month by announcing the wind-up of her eight-year-old agency PR

Unlimited, has been hired as a freelance PR consultant to fashion

retailer Mulberry.



Nelson has been asked by Mulberry to handle PR for the opening of its

new store in London’s New Bond Street in December, followed by the

company’s 25th anniversary celebrations next year.



PR Unlimited was originally hired for the six-month contract early last

month, less than two weeks before Nelson made her sudden announcement to

give up the agency. But, after the company was alerted of her

intentions, Mulberry opted to offer her the job on a freelance basis.



‘I’m closing the business but for two days a week will work as a

freelance marketing and PR consultant,’ said Nelson. ‘I told Mulberry

and they said they would rather work with me on my own.’



The move follows the departure of Mulberry’s head of PR Noelle Anton in

July (PR Week, 18 August). She was replaced by Vanessa Lunt, who will

continue to handle press relations.



Nelson’s brief will be to help maximise media coverage for the New Bond

Street opening, next year’s anniversary and the launch of a new ready-

to-wear collection at London Fashion Week in 1996.



Nelson said she intends to devote most of her time to charity projects,

including fundraising for a holiday home for underprivileged children

and assisting social services in the East End of London.



‘The long term plan is to work as a consultant on my own and fit that in

with the children,’ said Nelson. ‘With a business I can’t do that.

Mulberry is plenty to keep me busy for the moment.’



She added that former PR Unlimited clients, including The Gap, Laura

Ashley and Lee Jeans, have not yet appointed successor agencies. ‘We

have recommended agencies to most of them, but some will wait for the

staff to move first,’ she said.



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