NEWS: BT deputy corporate director calls it a day after ten years

British Telecom’s deputy director of corporate relations is to leave the company’s 200-strong corporate relations department this week.

British Telecom’s deputy director of corporate relations is to leave the

company’s 200-strong corporate relations department this week.



Bob Raggett, who reports to BT’s most senior communications executive,

director of corporate relations Ian Ash, is retiring after a decade at

the telecoms giant.



He will continue to advise BT on its international corporate relations

and marketing communications activities on a consultancy basis for an

initial one-year contract.



Once responsible for all external communications, Raggett has been

winding down his responsibilities over the past two years with a view to

leaving the company.



He handed the running of BT’s eight-strong press office to chief of

press and broadcasting Ted Graham two years ago.



Raggett also passed responsibility for BT’s community liaison division

Field Communications to divisional head Bertie Campbell four months ago

along with the marketing communications division.



Raggett will not be replaced although his responsibilities as head of

BT’s international PR will be taken over by the company’s president for

North America, Jim Graf, whose remit also includes Asia Pacific and

Europe.



BT has two international PR staff in Singapore, two in North America and

three in UK, headed by Linda Porter.



Commenting on the changes in BT’s PR in the last ten years, Raggett

said: ‘When I joined BT it was a state-owned monopoly. Each marketing

director who joined hired a PR agency and we ended up with sixty-eight

at one point.’



‘The press office was also very bureaucratic. It could take up to four

days to answer a journalists enquiry,’ he said.



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