NEWS: US computer company Cisco parts with A Plus

Cisco Systems, the US computer networking company, is to review its UK and European PR account, ending A Plus’s four-year relationship with the firm.

Cisco Systems, the US computer networking company, is to review its UK

and European PR account, ending A Plus’s four-year relationship with the

firm.



Based in California’s Silicon Valley, Cisco provides router technology

to link up computer networks within and between companies and

organisations.



A Plus has worked on the firm’s public relations since 1991, mainly

targeting the technical and trade media in the UK and, for the last

three years, has co-ordinated its European PR operations.



The review has been prompted by a series of changes in Cisco’s top

management over the past six months. These include the arrival of Adrian

Weekes as its new UK managing director and two departures - Philippe

Brawerman, formerly European vice president, and former UK marketing

communications manager Frank Leclerc.



Although the company asked A Plus to pitch again for the account, the

agency declined the invitation.



‘They have decided to look around the marketplace,’ explained new

business development director Stan Woods. ‘They asked us to repitch but

we said no.



‘My team and I feel they need a change of air. Relationships end and

both sides have decided it’s the best way.’



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