NEWS: Railtrack appoints transport PR veteran

Railtrack has recruited London Transport PR veteran Roger Shire to be head of media relations in the run up to its planned privatisation next year.

Railtrack has recruited London Transport PR veteran Roger Shire to be

head of media relations in the run up to its planned privatisation next

year.



Shire will report to former Rowland Company managing director Philip

Dewhurst, himself recently hired by Railtrack as director of public

affairs with a seat on the board and a salary of pounds 100,000-a-year

(PR Week 15 September).



Railtrack has also been recruiting for a head of public affairs and is

expected to announce an appointment next week.



Shire, who takes up the post in December, has a 28-year track record in

PR for British Rail, London Underground and London Transport.



According to Dewhurst: ‘Politicians are having a field day with

Railtrack, making it a political battleground. But we have an important

task, which is to create the right reputation for Railtrack after

privatisation.’



He added: ‘It’s a big challenge. We will be the national rail

organisation, and I wanted the best in the business to run the press

office - that’s Roger.’



Shire leaves his role as head of the six-strong London Transport press

office at the end of November, shortly after its merger with London

Buses’ press office (PR Week, 28 July 1995).



He joined London Transport in 1986 as press and promotions manager for

London Underground and claims a key role in winning battles for the

Jubilee Line extension and line refurbishment programmes.



He is also an experienced PR ‘minder’ on industrial relations issues and

has had a key behind-the-scenes role in countering rail union arguments

and strike moves during the current Underground pay dispute.



‘Industrial relations has always been a favourite of mine’, said Shire,

who added that he has always been a member of a trade union himself.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.