The Week in Technology

Changes at Microsoft, win for 10 Yetis.

Microsoft's vice-president of corporate comms Simon Sproule is to leave the tech giant after only five months in the role. As reported on prweek.com (30 July), Sproule will return to the automotive industry to take up a role with Renault-Nissan, based in Paris. Waggener Edstrom president, Microsoft accounts worldwide, Frank Shaw will replace the UK PR man. Ali Perkins, head of UK PR at Microsoft, said: 'After an unexpectedly brief but successful stint at Microsoft, Simon Sproule has decided to return to his roots in the automotive industry.'

Rightmobilephone.co.uk, the mobile phone comparison site, has recruited 10 Yetis to run its PR account on a retained basis. This is the first PR agency the site has brought on board. The site launched in 2007.

Bite Communications' strategic division Carbon has signed up Miya Knight as content consultant. Knight is also a freelance technology journalist and editor of Retail Technology magazine. Her new role at Carbon will include corporate writing and communications training for clients.

EyeSpy247, the home/business security application, has appointed Jargon Public Relations. The agency will manage the UK press office and use online and offline media as part of the campaign. The account team will be made up of three people and will be led by Simon Corbett, founder and managing director of Jargon PR.

Performance Designed Products (PDP), the global leader in designing and manufacturing video game peripherals, has brought in Skywrite to handle the PR for the release of a new game, Squeeballs Party.

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