NEWS: NatWest takes on Financial Dynamics to raise interest in venture capital

NatWest Ventures, the venture capital arm of the NatWest banking group, has hired Financial Dynamics to raise its profile in the City and promote new investment.

NatWest Ventures, the venture capital arm of the NatWest banking group,

has hired Financial Dynamics to raise its profile in the City and

promote new investment.



Appointed late last month without a competitive pitch, the agency will

work with NatWest Ventures’ in-house staff of two to increase its

coverage in the national press. The aim is to target company directors

and owners seeking to inject venture capital to expand their businesses.



‘A few years ago venture capital was quite a sexy topic and everyone was

writing stories on it’ explained Helen Walsh, NatWest Ventures marketing

director. ‘Now it’s a very competitive business and we need the

expertise of an agency like Financial Dynamics to help us to promote

ourselves.’



The account team will be led by FD’s financial services director Henry

Gewanter, who was head of advertising and deputy head of public

relations at NatWest’s investment banking arm between 1986 and 1988.



Walsh, who was formerly head of communications at the British Venture

Capital Association, has known Gewanter for several years and FD’s

appointment was made on the basis of that personal connection.



‘Financial Dynamics and Brunswick are probably the best City agencies,

and as I knew Henry I felt I could develop an effective relationship

with them,’ said Walsh.



NatWest Ventures has invested around pounds 800 million since it was set

up 20 years ago. It has a portfolio of some 300 companies, including

three subsidiaries of the chemicals group Laporte, bought in September.



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