NEWS: B-M to link offices via satellite TV

Burson-Marsteller is set to launch its own satellite television network next week, linking 20 European offices and the agency’s headquarters in New York.

Burson-Marsteller is set to launch its own satellite television network

next week, linking 20 European offices and the agency’s headquarters in

New York.



The move - a first for a PR firm - will allow live television

interaction between all offices and will be run by CTN, B-M’s business

television joint venture with ITN.



The network will be offered to clients for press and analyst briefings,

media tours and conferences.



In addition, the agency will use the network to communicate with its own

staff; a live broadcast covering agency news, training and client

information is planned to run every four to six weeks. The first

broadcast is set for next Tuesday.



If successful, the network will in time to be rolled out to the rest of

B-M’s international network.



Stephen Watson managing director of CTN said: ‘BMTV provides a dedicated

channel of communication between the major commercial centres in Europe

which will allow clients to address audiences in these cities.



‘At its simplest it means a client chief executive can come into our

London office and talk live to the press in Paris, Brussels and Milan.

Alternatively live events can be filmed and patched across Europe,’ he

said.



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