NEWS: Lowe Bell hired by group involved in bid for Littlewoods

Lowe Bell Financial has been called in to handle PR for a consortium of City investors on its threatened pounds 1.2 billion takeover of retailer and football pools giant Littlewoods.

Lowe Bell Financial has been called in to handle PR for a consortium of

City investors on its threatened pounds 1.2 billion takeover of retailer

and football pools giant Littlewoods.



The consortium, which is being led by Littlewoods’ former chief

executive Barry Dale, hired Lowe Bell last week in a bid to counter a PR

offensive mounted by the normally tight-lipped Moores family, which owns

the firm.



Lowe Bell group managing director Piers Pottinger confirmed the agency

had been appointed to handle communications during the consortium’s

dealings with Littlewoods but declined to comment on fees. ‘We are

acting for the consortium which may or may not be making an offer for

Littlewoods,’ he said. ‘We are part of the team and are giving strategic

advice on how to manage communications. There is first class blue chip

funding from the consortium.’



The Moores family is due to hold an emergency general meeting later this

year, probably in December, to discuss the consortium’s proposal.



Barry Dale, who was fired by Littlewoods in March for an alleged breach

of fiduciary duty has lined up an impressive list of venture capital

backers for his offer, including Prudential, Electra and Legal &

General.



Littlewoods has three retained agencies: Burson-Marsteller for corporate

positioning, Brunswick for financial work and lobbyist Westminster

Communications.



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