NEWS: Tobacco giants search for communication heads

Two of the world’s largest tobacco companies, BAT Industries and Philip Morris, are scouring the market for communications directors to head up their international PR operations.

Two of the world’s largest tobacco companies, BAT Industries and Philip

Morris, are scouring the market for communications directors to head up

their international PR operations.



BAT Industries, which controls 250 cigarette brands including State

Express 555 and Lucky Strikes, and owns UK insurers Eagles Star and

Allied Dunbar, is believed to be headhunting a director of regional and

corporate affairs to lead its worldwide tobacco public relations.



The salary attached to the job is thought to be upwards of pounds

200,000, with one source describing pay arrangements as ‘a blank

cheque’.



The new role would bring together for the first time public relations

functions for BAT’s tobacco interests, and forms part of a major

restructuring within the group.



The company has four tobacco subsidiaries of which the largest is BAT

Co, representing more than half of BAT’s tobacco interests. BAT Co

controls 45 operating companies worldwide, each one of which has its own

local corporate affairs manager assisted by a 12-strong advisory team

headed by BAT Co corporate affairs manager David Bacon.



Philip Morris, which makes the Marlboro brand, is understood to have

hired headhunters to recruit a vice president for Euro communications.



Based in Brussels with a salary upwards of pounds 190,000, the job would

involve strengthening and co-ordinating Philip Morris’s communications

across the European Union.



Vice president, corporate affairs David Greenberg, who currently heads

the company’s pan-European public relations operations said: ‘We are

looking for a number of people across a number of countries.’



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