The nation-branding campaign will see the agency communicate Norway as one of the world’s most sustainable societies in terms of its business and culture.
Norway has come under fire from environmental organisations for its lack of action on its whaling industry and is at the centre of the debate on fishing sustainability.
‘We will look to highlight to people that Norway has some of the most stringent fishing legislation in the world,’ said Daniel Twigg, senior strategic consultant at Chameleon.
The campaign will have both b2b and b2c strands, targeting environmentally conscious consumers with an
interest in nature holidays.