Healthcare: The Week In Healthcare

10 Yetis wins surgery account.

goodsurgeonguide.com has called in 10 Yetis to handle PR support for its launch. The website provides reviews and recommendations for the public about cosmetic surgery and aesthetic treatment providers. 10 Yetis will target consumer and trade publications as well as handle online activity. Strategy manager Fran Pearce and account manager Rich Leigh will head the account.

The Institute of Cosmetic & Reconstructive Surgery has hired Full Portion Media to handle its PR. The agency was appointed following a six-way pitch. FPM will roll out a consumer and trade campaign aimed at creating brand awareness to build and maintain a profile for the company globally.

The World Hepatitis Alliance has retained Fleishman-Hillard following a contractual competitive repitch in July. The non-governmental organisation represents more than 200 hepatitis B and C patient groups around the world.

Balhousie Care Group has handed its PR account to The Big Partnership. Balhousie is one of the leading care home operators in Scotland and runs 20 homes across the country.

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