PUMA UK hands PR brief for lifestyle accounts to EdenCancan

EdenCancan had been appointed by PUMA UK to work on its lifestyle accounts, including its archive and women divisions.

PUMA: sports and lifestyle fashion brand
PUMA: sports and lifestyle fashion brand

The agency will work alongside Modus Publicity, which handles the PUMA Sport Fashion account featuring collaborations from designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi.

Nick Fulford, MD of EdenCancan said: 'Obviously this is a massive win for EdenCancan. We are extremely excited about being given this opportunity.'

Nick Ede, creative director of EdenCancan, also recently won the 'Scottish Communicator of the Year' at the Scottish Fashion Awards.

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