Consolidated PR fights to keep The Walt Disney Company work

Buena Vista Home Entertainment is seeking a PR agency to help publicise Disney DVD releases, putting 19-year incumbent Consolidated PR at risk.

Disney: Consolidated PR acts as PR agency
Disney: Consolidated PR acts as PR agency

Consolidated was hired by Buena Vista  the DVD distribution arm of The Walt Disney Company in 1990.

The pitch, which is thought to be procurement-led, has already taken place and includes up to five agencies. Consolidated is believed to have repitched for the business.

Disney and Consolidated declined to comment. However, Consolidated¹s website explains that its brief has been to Œreignite interest¹ in family classics for Walt Disney Studios Home Entertainment.

The agency most recently worked on the special edition release of Peter Pan.

For the launch, it offered international journalists helicopter flights over the Thames to mirror Peter Pan¹s famous flight. Upcoming Disney DVD releases include the second season of Hannah Montana and UFO movie Race to Witch Mountain.

In 2004, Consolidated retained the brief after a fierce battle with Porter Novelli. The brief at that time spanned consumer, corporate, crisis and trade PR, with a focus on the drive to combat video piracy.

Disney is also a client of online and broadcast publicity-production specialist Wired.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.