NEWS: Liberty seeks PR to promote low cost pensions

Liberty International Holdings, the financial services group, is searching for a PR agency to support the launch of a direct sales operation at the end of this year.

Liberty International Holdings, the financial services group, is

searching for a PR agency to support the launch of a direct sales

operation at the end of this year.



The international arm of South African-owned insurance giant Liberty

Life, Liberty International has made no secret of its intention to

reinvest the pounds 527 million made last August from the sale of its 50

per cent stake in Sun Life in the UK life insurance and pension market.



The company has set up a pensions subsidiary, Liberty International

Pensions, through which it intends to sell low cost pension products.



Liberty International has a 74.6 per cent interest in Capital Shopping

Centres, which owns the Harlequin, Lakeside and Metrocentre shopping

centres in Watford, Thurrock and Gateshead and has proposed selling

pensions to the 150 million customers who pass through the centres each

year.



Four financial agencies have been invited to pitch for the PR contract

this week. They are Fishburn Hedges, Holmes and Marchant, Lowe Bell

Financial and The Communication Group. A decision on an appointment is

expected by the beginning of next week.



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