Government departments given their own guide to Twitter

A senior government PRO has draw up a guide for all government departments on how to use Twitter.

Twitter: Government guide released
Twitter: Government guide released

The Department for Business, Innovation and Skills's head of corporate digital channels Neil Williams has posted a strategy for using Twitter on the Cabinet Office's digital engagement blog.
 
It advises departments to spend an hour a day managing their Twitter feeds, and one day every three months evaluating it.
 
Content should be drawn up through discussions in morning press cutting meetings and through emails to staff in the private office, stakeholder relations team and speechwriters.
 
Tweets should be varied, human, timely, retweetable, credible, inclusive, corporate and frequent. He advises that departments write a minimum of two tweets a day, and a maximum of ten with at least half an hour's gap in between ‘to avoid flooding our followers' Twitter streams'.  
 
‘You might think a 20-page strategy is a bit over the top for a tool like Twitter', he wrote on the post, ‘but I was surprised by just how much there is to say...especially now the platform is more mature and less forgiving of mistakes.'

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