Edelman PR fills healthcare gap with B-M’s May

Edelman Public Relations Worldwide has poached Burson-Marsteller’s European healthcare boss, Nick May.

Edelman Public Relations Worldwide has poached Burson-Marsteller’s

European healthcare boss, Nick May.



His appointment follows the departure of Rolf Gulliksen, European head

of healthcare, to become European vice president of public affairs and

communications at Pharmacia and Upjohn (PR Week, 20 March 1998).



May has been named as global sector head/director for Europe and Asia

Pacific and will report to Edelman’s European president Joachim Klewes

and New York based healthcare and consumer president Nancy Turett.



May will work closely with UK healthcare director Mark Cater, who has

been promoted to deputy healthcare sector head for Europe. Based in

London, May will oversee the healthcare practices in Brussels, Dublin,

Frankfurt, Hamburg, Kuala Lumpur, London, Madrid, Milan, Paris,

Shanghai, Singapore and Sydney.



Edelman’s UK managing director Tari Hibbitt explained that the remit of

May’s role had broadened since Gulliksen’s departure to include Asia

Pacific. ’It reflects the fact that healthcare has to be global,’ she

said.



’The UK is a gateway to Europe for the majority of companies in the

healthcare industry, and Asia-Pacific will see tremendous growth in this

sector over the coming decade,’ added Klewes.



- Steve Ellis, managing director of training at B-M, has resigned. The

company is in discussions with Ellis over plans to continue to use him

on a freelance basis.



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