With takeover fever gripping continental Europe, UK financial PR
agencies are keen to get a piece of the action.
One of the biggest and most controversial deals at the moment is the
attempted bid by French bank Banque Nationale de Paris (BNP) for its
Societe Generale and Paribas, which are themselves in the throes of
Ordinarily, Financial Dynamics would be ideally placed to get involved
in this banking threesome. Deals involving French companies are one of
the agency’s strengths. But unfortunately, poor old FD has to sit this
one out on the sidelines because it is on a retainer with insurance
giant Axa, which just happens to be the largest shareholder in both
Paribas and BNP.
Speaking from the Paris offices of LVMH, where he is busy working on the
luxury goods giant’s bid for Italian fashion house Gucci, FD director
Hugh Morrison appeared resigned to his fate. ’It’s what one is obliged
to do,’ he said, speaking like a true gentleman.