Technology: The Week in Technology

Octopus wins ControlCircle account

ControlCircle, the data centre services company, has taken on Octopus PR on a retained basis after a four-way competitive pitch. Octopus is charged with growing ControlCircle's share of voice in UK technology and business media, and it plans to carry out an integrated communication campaign across the technology and business media.

essentialtravel.co.uk has appointed Rooster PR to lead a consumer and trade PR brief for the travel website. The agency will raise the profile of the travel site to set it aside from its competitors. The website is the UK's largest independently owned online travel extras company, and its services include travel insurance and hotel accommodation.

Escape Studios, the computer graphics academy, has awarded a brief to Brands2Life. The agency will seek to promote computer art and visual effects as an exciting and rewarding career choice for graduates.

Headstream, in conjunction with its digital media agency Five by Five, is to promote Nexon Europe's largest game title MapleStory to the UK and German markets. The campaign will predominantly be digitally focused and will target niche anime and manga communities using a combination of social media and audience-specific websites.

Zero2one PR has won three consumer accounts to promote websites Girlie Gardening, The Gifted Penguin and Flexi Shoe Rack. The principal aim of the briefs is to ensure product placement in the consumer press and Zero2one PR's fees are dictated purely by its results. The agency has taken on 24 new clients in seven months.

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