Unity joins casino drive

InterCasino, the longest running online casino, has hired Unity as one of several new agencies to differentiate the brand in the crowded online gambling market.

InterCasino, which has been around since 1996, has taken on five agencies to relaunch the site as the 'undisputed king' in its sector by boosting customer loyalty.

Unity will focus on online PR and digital, working closely with other new appointees such as creative agency Isobel and branding agency Michael Peters & Partners.

Co-founder Nik Done, who will lead the account, said: 'In terms of tactical delivery we are primarily focusing on online PR globally, but we are also working on core ideas that can work across all marketing elements. Many competitors have joined the market in recent years, but this huge marketing push will leave no doubt in consumers' minds as to who's the daddy.'

One of Unity's initial online PR ideas is to offer disgraced MPs the chance to win back the money they had to repay after the expenses scandal.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.